Why eTAGZ?
We're always looking for ways to connect with our consumers. We all used to include free handouts or
brochures. But CD's and DVD's offer much more. eTAGZ motivate consumers to purchase one item over
another. If you had to choose between two quality brands of chicken breasts and one came with a free
CD of recipes, which would you be more likely to choose?
Manufacturers
Manufacturers use eTAGZ as a way to entice retailers to carry their brands. It's the law of the retail food
chain: if Ms. Retailer knows that her customers are more likely to purchase the brand of product that
comes with an interesting eTagz, which brand will she stock? And if a retailer carries more products that
more consumers want to buy, where will those consumers shop?
Retailers
Emphasis on customer service is great. But to be competitive, retail outlets must also have the products
consumers really want and these products must offer added value. At no cost, a retailer can now add a
movie trailer to a bottle of wine, a trial version of the latest computer game to a pair of athletic shoes.
With all of these add-ons, where do you suppose consumers will shop?
Advertisers
Where should you put your advertising dollars? Your best bet is always in media that reaches your target
market directly - and within a quality presentation that your consumers are eager to view. Cost effective
and quickly produced, eTAZGz offer that targeted delivery of your message with full tracking and
accountability.
Consumers
Consumers love eTAGZ because they provide FREE stuff! The latest, hottest movie trailers , computer
games and music -- an eTAG can contain a world of entertainment!. Plus, it can provide consumers
information on the product they just purchased: recipes, warranty details, contest entry information,
incentives to visit a particular Web site, helpful product hints - all kinds of useful tidbits!
