Frequently Asked Questions


 
Questions
  1. What does your patent cover?
  2. How will I know my project worked?
  3. What kind of content is on the attachment?
  4. Can you use content I already have?
  5. Why should I be interested in using eTAGZ?
  6. How much does an eTAGZ project cost?
  7. What if I have a message that I want to send but no product to attach it to?
  8. How much additional work will an eTAGZ project mean to me?

Answers
  1. What does your patent cover?

    eTAGZ patent (# 6,298,332 B1) allows for the attachment of digital media to products at retail. Attachment is defined as inclusion, enclosure, attachment, or tethering. The full patent is available on this website.

  2. How will I know my project worked?

    That's easy. We track each disc and receive real time data that tells us how many discs have been engaged, where consumers went on the disc, how long the stayed in each section, and where they exited, including those who exited to your website.

  3. What kind of content is on the attachment?

    Our content is custom designed around each of our clients specific objectives. It can be entertainment based, including music downloads, exclusive behind the scenes footage of major theatrical releases, video games, exclusive college sports footage, enter to win sweepstakes, etc.; or, it can be information based, such as health advice from Harvard Medical, travel advice from Travel and Leisure Magazine, specific information provided by our clients; or any other content that will meet our clients goals and objectives.

  4. Can you use content I already have?

    Absolutely. We can use it in part, in whole, or along side additional content that we produce or secure.

  5. Why should I be interested in using eTAGZ?

    The compelling content provided by eTAGZ differentiates a product at point of purchase, and acts as an incentive to move product off shelves. It also allows our clients to connect one-to-one with their customers to provide consumer education and drive web traffic to our clients web sites.

  6. How much does an eTAGZ project cost?

    The costs vary depending on volume of units, costs of creative, and the number of clients involved. However, you can expect that your ROI will be much greater than if you were using traditional media to distribute your content or message.

  7. What if I have a message that I want to send but no product to attach it to?

    No problem. The experts at eTAGZ will find a like-minded company that will provide distribution for your message. Co-branding raises the value of the offer and increases the consumer's level of interest.

  8. How much additional work will an eTAGZ project mean to me?

    Very little. After we determine your goals and objectives, eTAGZ develops a creative solution, produces the disc, attaches to the product, ships to retail and tracks all of the activity on the disks and reports it to you.