In a Forrester study of CD marketing, 15.2 million households were sent CD’s. 87% played the disc and 94% of that total engaged with at least one feature. Retention of the message was 50% higher than non-video media. 85% watched the video the same day of receipt, 90% were passed along to friends and family.
Additionally, the Wharton School of the University of Pennsylvania found that the video presentations can have a 600% higher response rate than printed material. Lastly, eTAGZ have a historical engagement rate topping 62%.
