- Digital Marketing Firm Expands Its Reach by Providing Pharmaceutical Customers with
Customized Interactive Health Information
SEATTLE – (February 10, 2008) – As a sign of its continued growth and strength in the world of
marketing solutions, digital media company eTAGZ, Inc. has launched a new campaign with national
outreach for The Medicine Shoppe® pharmacy and Medicap Pharmacy® stores. Customers who fill
prescriptions at any one of the more than 750 locations in North America receive an interactive, digital health
disc containing valuable information from the experts at Harvard Health Publications.
“As 2009 moves forward and the economic climate of our country grows more uncertain, high-level
decision makers and executives are continually looking for new ways to maximize their budgets,” said Isaac
Jacobson, chief executive officer, eTAGZ. “The value eTAGZ is able to provide proves to be unmatched
because of our creative ability to deliver a customized message to a shopper who is ready and willing to buy.”
This new marketing effort comes on the heels of the program eTAGZ launched with Rite Aid
Pharmacy and their private label cough drops last fall. The inclusion of the digital health discs gives The
Medicine Shoppe pharmacies and Medicap Pharmacy stores an extended connection with their customers in
addition to providing motivation for new customers to see the value and personal service available at their
pharmacies. Customers who receive the latest edition of health discs will find a special section created
specifically for Caregivers so they can keep up-to-date on the latest tips and information available for
premium patient care.
“Our customers look to us to provide the products and information needed to get healthy and stay
healthy,” said Tammy Donelson, director of marketing, Medicine Shoppe International. “With more and more
options for today’s pharmacy customer, we were looking for a new way to show our customers that their well
being is the top-priority of our Medicine Shoppe pharmacies and Medicap Pharmacy stores and eTAGZ gave
us that opportunity.”
The proliferation of new outlets providing pharmaceutical services has created a situation where
traditional pharmacies need to find cutting edge tactics that respond to the customer’s desire for the best
value. Adding eTAGZ to a simple prescription creates a tangible point of difference with customers that help
the pharmacy achieve its marketing goals by distinguishing its services from the competition.
The experts at eTAGZ offer a truly unique outlet for progressive businesses to expand their brand by
creating awareness with new and existing customers, while providing information suited to their specific
tastes. With eTAGZ' patented exclusivity for attaching digital media to merchandise, companies are able to
create their own media outlet and break through advertising clutter making a meaningful, long-lasting
connection with customers.
“The success of eTAGZ is truly measured by the success our partnerships and the tools we give our
associates to help drive sales,” added Jacobson. “As a business, eTAGZ is growing. With that, the service we
provide our customers is growing as well.”
The Seattle based digital marketing firm eTAGZ offers turnkey digital media to retailers allowing them to
magnify their brand by making a direct connection with customers. eTAGZ owns the patent for the attachment
of digital media on merchandise (U.S. Patent 6,298,332 B1) and provides customized content that engages
specific shoppers on a personal level with useful information and entertainment. Attachment is defined as
inclusion, enclosure, tethering and labeling. This technology allows companies who partner with eTAGZ to
produce mobile websites that create increased consumer credibility and trackable results that cut through the
clutter of traditional media featured in banners, signage, broadcast and print outlets. Among its hundreds of
associations, eTAGZ currently has relationships with Warner Bros., Universal Studios, Big Fish Games,
Harvard Health Publications, The Walt Disney Company, and NBC to provide product related content. eTAGZ
also works with Collegiate Images to provide sports marketing materials for a variety schools including UCLA,
the University of Texas and Ohio State University. For more information please visit www.etagz.com.
About Medicine Shoppe International, Inc.
Medicine Shoppe International, Inc., www.medicineshoppe.com, a Cardinal Health Company, is one of the
largest franchisors of independent community pharmacies in the U.S. In 2003, Medicine Shoppe International
acquired Medicap Pharmacies Incorporated www.medicap.com, which franchises independent community
pharmacies in the U.S. under the trade name Medicap Pharmacy®. Medicine Shoppe® and Medicap
Pharmacy® locations are distinguished for their commitment to providing expert, personalized health care.
There are approximately 800 domestic Medicine Shoppe pharmacies and Medicap Pharmacy locations and
more than 400 Medicine Shoppe pharmacies in five other countries.
Media Contacts: Matt Muller
Richmond Public Relations / (206) 682-6979